Marrakech was not just a destination. It was an encounter with a different way of experiencing color, material, and time. In the streets of the medina, among shops, hidden courtyards, and objects marked by human touch, we recognized many of the elements that would become part of Vicode's identity.
This journey led us to discover Moroccan craftsmanship: not as mere exotic decoration, but as a living expression of a territory, its traditions, and the people who continue to preserve them.
Marrakech Notebook
Medina, souks, and Majorelle Garden
Engraved wood, metal, fabrics, and textured surfaces
Unique objects and examples of local craftsmanship
Entering the medina of Marrakech
Our journey began in the heart of the medina, where the present constantly overlaps with history. Streets change direction, sounds approach and recede, surfaces reflect hues of earth, dust, and spices.
We stayed at Riad Helen, welcomed by Céline and Fabien. Behind a discreet door lay a secluded space, made of filtered light, natural materials, and silence. The morning Berber breakfast was the first daily encounter with a culture in which hospitality, food, and shared time still hold deep meaning.
Marrakech taught us that beauty is not necessarily perfect: it often thrives in differences, in the marks left by time, and in the hands of those who create.
The souk: observe before choosing
We let ourselves be guided by the medina's streets without a rigid itinerary. The souk revealed itself little by little: shops of wood, metal, ceramics, leather, and fabrics alternated with narrow passages, courtyards, and small workshops.
We weren't looking for souvenirs, but objects with presence. Pieces capable of telling their origin through their material, irregularities, and handmade craftsmanship.
It was here that a principle took shape that continues to guide our search: to choose only what truly moves us, avoiding anonymous objects or those made to conform to current trends.
Note on color
The Majorelle Garden
The Majorelle Garden was one of the most visually intense moments of the trip. The deep blue of the architecture, the yellow, the green of the vegetation, and the warm earth tones create a sharp and surprisingly balanced color composition.
Here we understood even more clearly how color can be used not merely as a coating, but as an architectural element capable of modifying the perception of space.
These combinations have remained in our imagination and continue to re-emerge in the selection of objects, in pairings, and in the creation of Vicode collections.
The objects that traveled with us
In the souk, two types of objects particularly caught our attention: sculptural forms made from organic materials and fish carved from wood, painted with intense hues and charged with strong popular expressiveness.
They were not silent objects. They had marks, imperfections, and proportions capable of occupying space and creating a dialogue with contemporary furnishings and artworks.
Material and mark
The horn sculpture
A vertical and totemic form, worked and engraved to transform from natural material into a sculptural presence.
Memory and symbol
The carved wooden fish
Essential and irregular figures in which the manual gesture, color, and reclaimed material remain clearly visible.
From the journey to Vicode's vision
We returned to Italy with objects, photographs, and memories, but above all with a new awareness. Marrakech had shown us that an interior can be contemporary without sacrificing memory, materiality, and the differences that make each piece unique.
This experience has shaped how we select ceramics, sculptures, artworks, and accessories: not as mere products, but as presences capable of telling stories of places, people, and techniques.
The relationship between Morocco and the project's inception is also described on the page About Us: The Story of Vicode.
The journey continues
In 2025, we returned to Marrakech. We found the same magnetic force, new encounters, and a project that had grown, yet was still linked to the emotions of the first discovery.
Lorenzo & Elena — Vicode
